Topic page for Jim Robinson at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Jim Robinson articles and analysis

Articles: 7 Results
Virgin Media opted for a selfie-style activation at V Festival last month

Documenting the selfie: why brands opt to include it in their activations

The selfie has proved a mainstay on the summer festival circuit this year, and brands have similarly incorporated it into

The activation will appeal to a wide-ranging demographic

Energizer to dress up heads at Camp Bestival

Energizer has revealed its activation at Camp Bestival (31 July-2 August) will feature a 'Dress Your Head Up' boutique.

The milk float turns into a party area at night

Tia Maria launches Cool Beans milk float experience

Liqueur brand Tia Maria will activate at London's Lovebox festival this weekend (17-18 July) with a converted milk float.

J盲germeister developed the experience with Frukt

Jägermeister to reveal £1m experience at Field Day

Spirit brand J盲germeister will launch its biggest festival activation to date at London's Field Day festival this weekend (6-7 June).

J盲germeister's DNA to be core focus of 2015 activations

Jägermeister hires Frukt for music activations

Music and entertainment agency Frukt has been appointed by J盲germeister to deliver a consumer activation programme reflecting the spirit brand's

Frukt enlisted for Mencap's Little Noise Sessions 2014

Frukt to support Mencap Little Noise Sessions

Experiential agency Frukt has been appointed by learning disability charity Mencap as the strategic partner for the brand's latest Little

Toms' creative brand activation at a US festival this year

Festival goers at the heart of brand activations, finds Frukt

Jim Robinson, managing partner and client services director at agency Frukt, has revealed consumers are becoming more immersed in festival